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«Ich habe in meinem Keller noch alte Plakate aus unserer Druckerei, wollt ihr die?» Diese Frage stellte Hugo Wetzel, Inhaber der gleichnamigen Druckerei, der Dokumentationsbibliothek St. Moritz in einem Telefonanruf.

Was ans Tageslicht kam, ist eine wunderbare Entdeckung. 30 Rollen mit rund 2‘000 Plakaten aus den Jahren 1930 bis 1985, welche die Druckerei Wetzel gesammelt hatte, lagen nach Jahren sortiert vor. Experten und Expertinnen restaurierten die Plakate mit grossem Aufwand und versetzten sie, so gut wie möglich, in den Originalzustand.

Neben künstlerischen Sujets umfasst die Sammlung zu einem grossen Teil rein typografische Plakate, die in kürzester Form über Veranstaltungen wie Bälle und Angebote informierten. Nach dem Ereignis verschwanden die Plakate meist spurlos, wurden zerrissen und weggeworfen. Zum Glück verstaute die Familie Wetzel aber einige Exemplare im Keller. Heute geben die Plakate Aufschluss über vergangene Ereignisse.

Im Winter 2023/2024 war die Plakatsammlung in der Design Gallery ausgestellt.

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Keller in die St. Moritz Design Gallery: Die Plakatsammlung von Hugo Wetzel","summary":"Fast jeder kennt die St. Moritz-Plakate aus dem frühen 20. Jahrhundert. Doch es gibt auch noch unbekannte Schätze: 2000 Plakate wurden im Keller von Hugo Wetzel aufbewahrt und wurden im Winter 2023/2024 in der St. Moritz Design Gallery ausgestellt.","lead":"Elegant. Ikonisch. Weltberühmt. Fast jeder kennt die St. Moritz-Plakate aus dem frühen 20. Jahrhundert. Doch die Geschichte von St. Moritz und den Plakaten umfasst unbekannte Schätze und reicht viel weiter als angenommen – bis in den Keller von Hugo Wetzel.","text":""},"directoryTeaser":[{"uri":[],"link":{"href":null,"target":"","class":null,"title":"The St. Moritz Design Gallery","linkText":"The St. Moritz Design Gallery"},"type":"ch_cultureAndArchitecture","textDates":[],"category":"Kunst & Kultur","title":"The St. Moritz Design Gallery","summary":"Die grösste Kunstgalerie der Alpen mit Themen aus der St. Moritzer Geschichte","description":"

The Serletta car park is more than that – it's also home to the St. Moritz Design Gallery. The 31 large, illuminated showcases – built alongside the pedestrian walkway – add interest for visitors and passers-by in the area of Serletta car park, which is situated between the railway station, the lake and Badrutt's Palace Hotel. Each year, the gallery stages several exhibitions of particularly valuable archive posters and historical photographs from the fascinating cultural history of St. Moritz.

The gallery is open, day and night, all-year round, and records nearly a million passers-by annually, making it the most visited gallery in the whole Alpine region.

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