CURL, CURL, BABY
Bally’s Creative Director Rhuigi Villaseñor fused Alpine sporting tradition with Western Americana for the “Bally Curling” capsule collection. The scene: St. Moritz.
St. Moritz is the birthplace of curling in Switzerland; curling was played here for the first time as early as 1880. Like a giant game of boules on ice, today curling is a favorite winter pastime for men and women alike and comes with its own icon: the BALLY Curling Boot that has become a house staple since gracing the feet of the Swiss Olympic team at Cortina d’Ampezzo in 1956.
The distinctive après-ski style, with its cocooning rubber sole and toe reinforced with Arctic Grip® technology, has evolved over the decades as a stylish, versatile and hard- wearing shoe for all seasons. Reinventing the curling shoe as a part of a fully-fledged Ready-to-Wear and accessories vision, the capsule is inspired by the visual clash of Swiss alpine tradition with both cowboy and varsity codes. In an irreverent twist, Villaseñor, an LA native, harnesses the playful spirit of the American West and applies it to the tenets of winter sports, creating a new transatlantic dialogue of decoration and materiality.