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The World Cup as a postcard for the Engadin

Shortly before the start of the World Cup races, organizing committee president Robin Miozzari talks about the special atmosphere within the team, the enormous effort behind the scenes, and why even his wife no longer enjoys watching ski races with him on TV. A conversation about precision, intuition, and why it's especially worthwhile to be there live this year.
Robin Miozzari, it all starts in just a few days. What's the mood like in the organizing committee just before the start?
The mood in the team is very good. We're on schedule, and you can feel things developing day by day – new infrastructure, more people, more activity. This dynamic makes the days leading up to the event special.
St. Moritz is considered a classic on the World Cup calendar. How do you manage to preserve tradition while simultaneously creating innovations?
By taking what has proven successful seriously and at the same time boldly developing it further. Every year, we carefully analyze what has worked and what we can improve. St. Moritz has a unique sporting DNA – and we remain true to that. At the same time, we're renewing the visitor experience: the village, the lounge, the overall presentation. Tradition and innovation are not mutually exclusive – ideally, they reinforce each other.
How much work goes on behind the scenes? Basically, a lot happens behind the scenes. We sometimes plan years in advance, even though the contracts with the FIS are currently limited to one year. The core organizing committee works for approximately 8–10 months, and operational implementation on-site begins one month before the event. From snowmaking and logistics to security, the media center, hotel coordination, catering, and volunteer services: hundreds of components must mesh perfectly.